If Vivid were Superheroes ...

Dressing up is fun. That's a given.

It is no surprise, then, that one of the best things we have stumbled upon is this simply (evil) genius of a shop in Brooklyn, New York, which specialises in clothing and equipping caped saviours of the skies and those who appose them. That's right, it's The Brooklyn Superhero Supply Co.

Maybe River Island don't stock the right cape?

Or perhaps Specsavers' bifocal's don't quite penetrate the realms of invisibility the way you'd like (or frankly expect).

"Giving a BSSCo. Gift Certificate to your favorite hero is giving a gift to the whole world."

The real beauty of all this, however, lies in the fact that although the Superhero shop is very real and stocks everything as advertised (although minus much of the 'superness'), it is all a facade for the fantastic creative writing school which is housed in the back, 826NYC.

What a way to inspire your students.