Yeah, you read right, Edible Cinematic Experiences... And you can count us in!
The latest fad to 'hit the big screen' is a cinematic experience that get's you so close to the film that you can actually taste it. Thanks to London's Electric Cinema, 3D films have a younger and cooler little sister that is going to blow them into last week!
Beginning in May with the epic Pan's Labyrinth, each screening is designed to do more than simply titillate your taste buds; it is designed to heighten the viewers sensory experience through 'the smell, texture and even the way your mouth feels after eating'. Intriguing, right?! But how does it work? Well, the audience members are each given a series of numbered packages before the film begins. Each package contains a different item. At specific points during the movie, a place card is shown indicating the number of which package to open and enjoy. For instance, during Pan's Labyrinth, pine-smoked popcorn accompanied a scene that took place in the Spanish woodland, while viewers were treated to a carbonated red grape at the very moment Ofelia ate an enchanted one. That's pretty cool, right?
To check out when their next increEDIBLE film experience is happening, be sure to visit the Electric Cinema here. Heres hoping they come di something so fun and inspiring in Scotland soon too!